Why We're Publishing Our Pricing (And Why That's Uncomfortable)

We almost didn't do this.

For weeks, we debated whether to publish actual dollar amounts for our Year-End Sprint Package. Every instinct we had as an agency said: don't do it. Price on value. Customize for each client. Keep it flexible.

But here's what finally changed our mind: the traditional agency pricing model is broken, and transparency is the only way to prove we've actually fixed it.

TL;DR

We're publishing our pricing. Here's why:

• Traditional agencies charge $100K+ and 4-6 months for what we deliver at $20K in 3 weeks

• We're not cheaper because we cut corners. We eliminated waste in the process.

• $20K gets you finished work: 45-sec animation, landing page, email campaign, presentation, and social assets

• Transparency isn't comfortable, but it's the only way to prove we've actually fixed the broken agency model

Want all the details....keep reading....

The Problem With "Let's Jump on a Call to Discuss Pricing"

You know the drill. You reach out to an agency. They want to understand your needs. They schedule a discovery call. Then another call. Then they send a proposal three weeks later with a price that makes you wonder what exactly you're paying for.

Is it the strategy? The creative? The account management overhead? The office rent in a expensive city?

Nobody knows. And that opacity serves the old model perfectly. When clients can't comparison shop, agencies can charge whatever the market will bear.

Why We Were Hesitant

We didn't want to come across like used car salesmen. You know the type: big numbers on the window, artificial urgency, pressure tactics.

That's not us. We're not trying to trick anyone into buying something they don't need.

But here's what we realized: publishing our pricing isn't the used car move. Hiding it is.

The used car lot puts a price on the window because they've already inflated it. They're ready to negotiate down and make you feel like you won. We're publishing our pricing because we've already done the opposite. We've stripped out everything that makes agency work expensive and slow.

The "Cheaper Must Mean Worse" Problem

There's another reason we hesitated: the stereotype.

Lower price means lower quality, right? If we're charging $20K for what others charge $100K for, something must be cut. Corners must be skipped. Junior teams must be doing the work.

We get it. That's a reasonable concern.

But here's the reality: we're not cheaper because we're cutting quality. We're less expensive because we eliminated the waste.

Traditional agencies aren't charging $100K because the work costs $100K to produce. They're charging $100K because their process costs $100K to execute. Layers of account management. Endless revision cycles. Manual bottlenecks. Office overhead in expensive cities. None of that makes your video better. None of that makes your landing page convert higher. None of that makes your presentation more compelling. It just makes it more expensive and slower to produce.

We automated the slow parts. We pre-built the repeatable parts. We eliminated the bureaucratic parts. What's left is the actual creative work, done by the same caliber of talent, just without all the friction.

The used car lot puts a price on the window because they've already inflated it. They're ready to negotiate down and make you feel like you won.

We're publishing our pricing because we've already done the opposite. We've stripped out everything that makes agency work expensive and slow.

What Changed: The Process, Not Just the Price

Here's what $20K used to buy you at a traditional agency:

Research. Maybe some strategy.

You'd get stakeholder interviews, competitive landscape analysis, audience research. At the end of 6-8 weeks, you'd have a strategic framework and recommendations deck.

No creative. No finished assets. Just the groundwork.

Then you'd need another $50K+ for concepting and $30K-80K for production.

Total investment to get what we're offering: $100K-150K and 4-6 months.

Here's what $20K gets you with our Year-End Sprint Package:

VIDEO ASSET (Choose 1):

• 45-second sizzle video with 2 cutdowns OR

• 3-4 minute icon explainer video

DIGITAL HUB:

• Custom landing page (3 sections + header and footer)

• HTML email template and content (1 campaign-ready email, reusable template)

PRESENTATION:

• PowerPoint design (15-20 slides, motion-ready)

SOCIAL STARTER:

• 2 static ads

• 1 GIF

• 1 short animation

Timeline: 2-3 weeks from kickoff to delivery. Same budget. Completely different outcome.

How We Do It (Without Cutting Corners)

We rebuilt the entire production process around three principles:

1. Pre-built Systems

We're not starting from zero every time. Compliance frameworks are already loaded. Creative layouts are already tested. AI tools are already trained on biotech and pharma requirements.

You're not paying us to figure out how to do the work. You're paying us for strategic thinking and to execute work we've already systematized.

2. AI Where It Actually Helps

No layers of account management. No endless revision cycles. No waiting for "the team to sync up."

You work directly with the people making your assets. Feedback gets implemented immediately. Approvals happen in days, not weeks. We use AI to eliminate the busywork that buries teams. Traditional agency process for videos: Briefing > Ideation > Script > Key Frames > Storyboards > Rough Cut > Rough Cut 2 > Rough Cut 3 > Rough Cut 4 > Final 1 ➡️ Final 2 > Final FInal OK, you know where I'm going here, but unless you're shooting a TV Spot, then a most of these steps can be eliminated.

FutureNova: Ideation KO/Ideation → Animatic/Content Cut → Rough Cut. → Final Cut.

Creative variations that cost $50K now cost nothing.

But we're not using AI to replace human creativity or strategy. We're using it to handle the repetitive tasks that slow everything down.

3.  AI Where It Actually Helps

We use AI to eliminate the busywork that buries teams. Compliance checks and triage are already solved for. Creative variations that cost $50K now move with speed and cost a fraction of the price.

But we're not using AI to replace human take creativity or strategy. We're using it to handle the repetitive tasks that slow everything down.

The Real Reason We're Doing This

Traditional agency pricing isn't just expensive. It's opaque by design. When you can't see what you're paying for, you can't make informed decisions. You can't comparison shop. You can't budget accurately. And most importantly: you can't tell if you're being overcharged.

We're publishing our pricing because we want you to know exactly what you're getting and what it costs. No surprise fees. No scope creep. No "let's hop on a call to discuss."

$20K gets you this specific package. If you want more, we'll tell you what that costs too. If you want less, same thing.

Is this uncomfortable? Absolutely.

Every agency we know thinks we're crazy. They say we're leaving money on the table. They say we're commoditizing creative work. They say clients will use our pricing to negotiate with other agencies.

They're probably right.

But here's what we think: if publishing our pricing makes other agencies look expensive, maybe they are.

What This Means for Year-End

It's October. You have projects that need to launch before the holiday shutdown. Budget that needs to be spent. Goals that need to be hit.

Traditional agencies will tell you it's too late. They'll say you need to plan for Q1. They'll want to schedule discovery calls for January.

We're saying: you have time.

$20K. Three weeks. Everything you need to finish the year strong.

No asterisks. No fine print. No "let's see what we can do."

Just clarity.

Year-End Bonus: Schedule your kickoff by October 24th and we'll double your social starter package.

That's 4 static ads, 2 GIFs, and 2 short animations. No extra cost.

CLAIM YOUR YEAR-END BONUS

Still have questions about pricing, scope, or whether this package is right for your team? Email us at rich@futurenovahealth.com. We'll give you straight answers, not a sales pitch.